“A brand is no longer what we tell the consumer, it is what consumers tell each other it is.”
Scott Cook
62 Blue is a human-centric research company
We believe listening to and understanding your customers, audience, or members is the most direct path to business success.
Our mission is to help brands that share this simple truth.
These are topics we help partners optimize
Capabilities
Qualitative Research
Quantitative Research
Hybrid Methods
Voice of Consumer
Partner with us for customized research methods tailored to your unique goals. Our experienced team combines detailed analysis with creative thinking to deliver actionable insights and recommendations that fuel business success.
Frequently clients ask for help with these kinds of questions…
What…
motivates action
drives loyalty
informs brand perceptions
demonstrates value
appeals to customers
influences purchasing
drives interest in viewing
motivates membership
causes cancellations
are barriers to purchase
contributes to dissatisfaction
Insights with Impact
62 Blue deliverables leverage creative storytelling to illuminate the insights that matter.
Evidence-based research findings are powerfully brought to life through integrated voice of consumer video or audio and custom graphics and animations.
Client Partnerships Drive Business Success
62 Blue is tremendous! Thorough, thoughtful, and full of insights are only a few of the descriptors that define their work. They are great partners in research and a go to source for me!
Director of Consumer Insights
National Membership Organization
Great communication. Great reports. Always on time. Couldn’t ask for anything better!
Research Manager
Global Entertainment Brand
Global Entertainment Brand
62 Blue Research always finds clever and smart solutions to any problem and their deliverables are always thorough,efficient, and accurate. On top of that, they are flexible and a pleasure to work with.
Vice President Research
Global News Network
Global News Network
62 Blue Research gives us 110% each and every time. Their reports have been clear and direct – delivering both the good and the bad so we can make better decisions.
Director of Audience Insights
National Media Brand