CAPABILITIES
Voice of Consumer
Hear directly from those who matter most
“A brand is no longer what we tell the consumer, it’s what the consumers tell each other it is”.
– Scott Cook
VOC Reels
Key findings synthesized into professional video and audio narratives, utilizing curated sound bites and quotes to ensure clarity.
Deliverables come to life with Voice of Consumer (VOC )
Reels.
Sources
Video responses in surveys; in person & online focus groups; in person, online, intercept, & telephone interviews; video responses in discussion boards; video shop alongs; mobile & in person ethnographies; observational research; video diaries; testimonials
“The first time we added video clips I wasn’t sure how they would work, but they added so much to the presentation. They are a must have now.”
Insights Manager
Tourism Destination
“62 Blue does a great job curating the right sound bites to tell the story. My colleagues who couldn’t attend the groups really benefit from seeing the videos.”
Vice President Researh
National Media Brand
Most researchers know how to gather insights.
Most storytellers know how to captivate an audience.
Very few know how to do both.
Take Away Video
A concise, engaging video makes insights and recommendations memorable and actionable for decision makers, turning complex research into a compelling narrative.
