CAPABILITIES
Qualitative
Understand your customer’s experiences and behaviors
Qualitative
Fundamental to success is understanding what informs opinion and motivates action.
Leading with unconditional positive regard and asking insightful follow up questions, our methods reveal what consumers think, believe, and perceive about your product, services, content or brand.
This voice of consumer content is analyzed and distilled into audio and video infused reports that illuminate the consumer insights needed to ground and inform business decisions.
Actionable Insights
Strategic Recommendations
Multimedia Reports
Methods
Focus Groups
In-Depth Interviews
Online Discussion Boards
Video Focus Groups
Intercept Interviews
Ethnography
Executive Interviews
Shop-Alongs
